Dr Andrew Chrystal HOW HE HELPED SABRINA
The story begins with Sabrina, the ecentre’s Business Strategist, who has developed a great passion for social media. Sabrina started to turn this passion into a business – more specifically an ecentre service line - by offering social media strategy advice in the form of workshops and coaching to companies looking to utilize social media for their business. Despite having a strong background in business strategy and having used social media extensively herself, Sabrina soon realized that she needed help identifying the specific implications social media has had on our society, individuals and above all businesses. Through the ecentre’s connections to Massey University, Sabrina started working with Dr Andrew Chrystal - a lecturer in the Massey University School of Communication, Journalism and Marketing.
“He’s been a very good sounding board who I can run ideas past, he offers a different perspective to my thoughts,” explains Sabrina. “He is a very good observer and listener. He observes and listens first, then he thinks and considers and backs up his arguments with research before providing his insight. It’s a good example of how businesses can interact with university academics, by sitting down and having a conversation about an issue they are having. It can be very beneficial as you get insights that you otherwise may not have gained. And after meeting with Andrew you always leave the room buzzing. Always so many great ideas are generated and you just want to get in there and do it.”
