The story of ecentre
The ecentre (formerly e-centre ltd.) was established in 2001 as the business incubator for Massey University and is located in the Bob Tindall Building on the Massey University Campus in Auckland. The concept was driven by Prof. Chris Kirk and Prof. Ian Watson from Massey University, together with support from the North Shore City Council and The Tindall Foundation. The idea was to create a place where innovative start-up companies can access expert advice from on-site experts, subject matter experts from the University and mentors from the local region.
Almost a decade later, still building on the original concept, the ecentre has expanded and improved its offering to entrepreneurs and entrepreneurial companies and is continuously developing processes to systemise entrepreneurship and innovation.
WHAT WE BELIEVE IN
VISION
To be the leading partner in helping people with great ideas realise their potential and their vision to create successful global companies.
This describes our ideal future and reflects the essence of what we intend to achieve as a company. We feel this vision is aspirational and stretches the organisation's capabilities and the image of ourselves. We also believe our vision unites and inspires us and our partners in a common, coherent, strategic direction.
MISSION
We deliver support to innovative early-stage businesses to grow the economy through a powerful combination of:
- Customer knowledge and focus
- Inspired and strategic thinking
- International networks & contacts
- Extensive business experience
- Massey University innovation
The mission statement describes the overall purpose of ecentre. It is about what we do, who we do it for, how and why we do it.
VALUES
Our values reflect our core ideologies and drive the decisions we make. Our values are:
Integrity
We are open, honest and responsible for following through on our commitments.
Collaboration
We seek opportunities to partner with customers, fellow associates and suppliers.
Innovation
We nurture and encourage creative thinking that adds value.
Knowledge
We encourage continuous development of our skills and expertise to better serve our businesses.
Customer Focus
We accelerate success through focus on customers and markets.
These values reflect what we must live and breathe. They are the guidelines for driving day-to-day decision making and are the tools to help bring our brand to life.
