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Changing focus
13.3.11 posted by Sabrina in Sabrina's Social Media SpaceWe at ecentre have launched a new programme called ecentreSprint. It is an intensive 90- day programme focused on finding market fit for a business idea, which means finding a segment in the market that is willing to pay for the product/service. I have been the project manager for this programme and thus had to [...]
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Social Media in Business
15.11.10 posted by Sabrina in Sabrina's Social Media Space, ecentre newsSabrina has used her passion for social media to help companies use social media for their businesses. Sabrina has run social media breakfast sessions at ecentre as well as Columbus Coffee Smales Farm. The sessions were well perceived and there are still a lot of opportunities in this fast-moving space. Sabrina has also presented in [...]
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When all else fails..turn to facebook- zeald.com case study
15.11.10 posted by Sabrina in Sabrina's Social Media SpaceCase Study Company: Zeald.com When All Else Fails… Turn to Facebook. Zeald.com are specialists in innovative website design, web development, hosting and support for SME’s in New Zealand and Australia. On the 5th of October 2010 a power outage hit their network provider, Orcon, knocking out Zeald’s – and all of Zeald’s NZ clients – [...]
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Social Media: Online crimes are more profitable than the drug trade
21.10.10 posted by Sabrina in Sabrina's Social Media SpaceHave you recently received an email from your bank asking you to confirm your credit card details? If yes, I hope you haven’t done so without checking with your bank, whether the email was legitimate (often they are not). This approach is called “spear-phishing” whereby hackers are doing research about an individual online and using [...]
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The Benefits of Social Media: Turning the Negative into the Positive.
29.8.10 posted by Sabrina in Sabrina's Social Media SpaceA little case study illustrating how negative comments via socail media can easlily be turned into positives. SocialmediaTCL.bussinesstalk Case
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Social media policy vs. social media guidelines
12.7.10 posted by Sabrina in Sabrina's Social Media SpaceI have just read an article in computerworld about why companies need to implement social media policies which inspired me to write this blog post. Even though the article makes some valuable points, I fundamentally disagree with its main message- your company needs a social media policy. The heart of social media is the word [...]
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US Internet & Multimedia study by Edison Research/Arbitron
29.6.10 posted by Sabrina in Sabrina's Social Media SpaceDownload now or preview on posterous The_Social_Habit_Edison_Social_Media_Study_2010.pdf (1504 KB) I came across this research the other day and thought I share it with you. The findings didn’t really surprise me but definitely confirmed my some of my assumptions. Here is my personal summary of the findings: – 48% of people in the US now have [...]
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Social media and online reputation management
1.6.10 posted by Sabrina in Sabrina's Social Media SpaceHow do these two fit together? It might be very obvious that one’s social interactions affect the reputation of one’s business and it does not matter if these interactions are in person or online. but after attending the workshop by Andy Beal on online reputation at the social media junction, I feel that more emphasis [...]
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Social Media- an introduction
12.5.10 posted by Sabrina in Sabrina's Social Media SpaceSocial media is definitely one of my passions and I am always interested in stimulating conversations, improving myself and sharing what I know, so I decided to upload my latest presentation to slideshare. I encourage you to view it, share it and leave your comments.
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Hootsuite vs. Tweetdeck- Another facebook vs. Myspace?
5.2.10 posted by Sabrina in Sabrina's Social Media SpaceHumans are definitely creatures of habit: I was so used to using tweetdeck that I put off trying out hootsuite for weeks, but finally my curiosity bet me to it (another human instinct) and I embarked on the change. I was instantaneously converted (but I am still getting used to the colours). I had missed [...]
