In this talk, Marcus will discuss a remarkable equation which is, Creativity + Innovation = Entrepreneurship. This equation represents a simple set of relationships, but they often go wrong. Why is it that so many organisations and communities try innovation and fail?
Perhaps they are trying creativity, design thinking, agile or whatever in a sequence that is doomed to fail. Often we confuse the terms, assume skills that don’t exist, or think being busy means being fast. These behaviours and approaches continue to turn the simple into complex. We will discuss a process that will help you calibrate where your organisation or community is when benchmarked against best practice. The benchmark is based on 35 years practice and research in 5 countries. We will then outline the eight steps required to embed an innovation system into your organisation and also help you identify the many ways creative thinking is sometimes stifled! Finally, we will discuss some lessons learned about how universities and business communities can work together successfully in this process.