Go Innovate! Ideas Competition @ Massey University


The 2017 Go Innovate! competition kicked off in July this year with a series of workshops designed to help Massey University students prepare their entries. Over 30 students in Auckland and Wellington attended workshops, with topics covering idea generation, business model design, customer insights, and pitch training.

After several months of hard work, the Go Innovate! idea competition culminated in a dragon’s den style pitching competition, held on 27 September in the Wonder Room. Seven finalist teams pitched for a grand prize worth almost $18,000, including seed funding from Massey Ventures, a place on the ecentre’s Sprint development programme, and a $12,500 services and software package from Microsoft.

The judging panel had their work cut out for them, with excellent pitches from the student teams. This year’s panel included Jackie Young from the ecentre, Mark Cleaver from Massey Ventures and Olivia Worthington from Air New Zealand.

In a Go Innovate! first, Wellington-based team Jessica Halley and Beverley Walter won the judges over with their social enterprise Gurgl. Their solution helps parents to recycle their children’s wardrobes and borrow more – “saving the planet one onesie at a time!”

A huge congratulations to the Gurgl team. We can’t wait to see how this social enterprise develops.