Pitching your idea: Dos and Don'ts

Having a great pitch for your business idea can make the difference between attracting people to help and providing you with resources and turning people away.

Here are some tips for increasing the effectiveness of your pitch --  and a few things to avoid.


  • Understand your audience
  • Engage with your audience
  • Get the content and structure right
  • Provide facts and evidence
  • Talk with enthusiasm
  • Practice, get feedback, practice
  • State what you are looking for


  • Read your pitch, or use a monotone
  • Take longer than necessary to make the point
  • Let your ego get in the way
  • Use jargon or acronyms or inappropriate language

Pitching for investment in New Zealand is competitive and difficult at an early stage, especially before the startup is looking to scale. A poor pitch can have a lasting effect, so before fronting up investors, take expert advice and practice in front of mentors.

Check out the free seminar on pitching at ecentre, or ask for feedback on your pitch or for an introduction to investors.

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