SnapComms co-founder and chair Sarah Perry shares her thoughts on why bootstrapping should be taken seriously in this recent NZ Business Article. Sarah shares insights from her personal experience with SnapComms as their growth was totally bootstrapped, and today the company has more than two million paid users in more than 75 countries.
We are incredibly fortunate to have Sarah as a Mentor for our Sprint Global programme, where she is onboard to help advise and encourage our cohort of startups on their mission for global growth.
Sarah’s top tips for business growth are:
Create a product of real value that customers are willing pay for (upfront if possible).
Stay close to those customers, look after them and learn from them. They can be your best source of new ideas and, if you’re lucky, will advocate for your product and refer others to you.
Always keep three times your monthly costs in the bank (at least after the first lean years). You’ll sleep at night and so will your employees!
Read the full article here: https://nzbusiness.co.nz/article/when-bootstrapping-beats-vc-funding