Validate Your Business Idea With Starting Blocks - RSVP For April Workshop
The two-day mini-accelerator is designed to help students rapidly define and validate their early stage business ideas. The focus is on knowledge transfer and building the capability of the student to apply the same process to future ideas. The experience is valuable for anybody wanting to begin the Go Innovate! competition with a head start.
ecentre Venture Manager Flavio Hangarter has been leading Starting Blocks workshops since 2016. Beginning with 10 students, they’ve grown in popularity. Today workshops at Palmerston North may have 30 people in the room, Hangarter says.
“We develop the skills of students so that they can quickly and effciently figure out whether their ideas have merit.”
“Starting Blocks is recommended for people wanting to commence Go Innovate! Students coming from Starting Blocks are more prepared, they’re much further with market development and research. Students get to work through their ideas with like-minded students.”
“The workshops are heavily focused on action-based learning. Students learn the right tools, understand the customer development process, and other market validation techniques.” One of the main tools used is Business Model Canvas, a well-known international tool. Business Model Canvas guides participants to evaluate Key partners, key activities, value proposition, customer relationship, customer segments, key resources, distribution channels, cost structure and revenue stream.
Hangarter says using this industry standard helps with mapping the business concept, identifying risks and coming up with mitigation strategies.
Promising ideas validated in Starting Blocks workshops have included an innovative cake transporter, a children’s clothing recycling model ; home automation technologies and Drone Ranger wildlife monitoring technology from PhD student Chris Muller, who won the Innovate 2018 competition. Before winning the competition, Drone Ranger was initially validated at Starting Blocks then honed at Go Innovate!, supported by ecentre and Massey Ventures.
Venture manager Flavio Hangarter cofounded two technology companies and now coaches founders specialising in business development strategies. He’s passionate about helping startups grow, implementing agile marketing techniques, using his skills and experience to help entrepreneurs de-risk their ventures, validate their markets, and find new customers.
RSVP today for an intensive two-day course designed to help you rapidly define and validate your business ideas. Dates are April 15-16 in Auckland or April 17-18 in Palmerston North.
You’ll get hands-on development of your business idea while you're still earning your degree. The experience will put you ahead of the competition - whether you go on to start your own enterprise or apply for your dream job.
To take part, you need to be enrolled in a qualification at Massey University (undergraduate or postgraduate). Faculty and staff are also eligible to participate.
Starting Blocks is back for 2019 with intensive two day workshops scheduled for Auckland and Palmerston North across April 15-18.